Nollywood Reception Preferences among Selected Multilingual Nigerian Undergraduates in the University of Ibadan: Does Ethnicity Still Matter?

Ifeoluwa Theophilus  Akinsola

doi:10.29333/ajqr/8210

Ifeoluwa Theophilus Akinsola ¹ ^*

More Detail

AM J QUALITATIVE RES, Volume 4, Issue 1, pp. 38-48

https://doi.org/10.29333/ajqr/8210

OPEN ACCESS 1875 Views 1314 Downloads

Download Full Text (PDF)

Abstract

Multilingualism and multi-ethnicity realities in Nigeria informed the existence of regional Nigerian films (Yoruba, Hausa and Igbo films as majors), apart from English Nollywood films. These regional Nollywoods mainly portray the experiences and lives of people of their regional affiliates and are mostly patronised by indigenes of the regions. As such, this study investigated if such ethnic mindset matters in Nollywood reception preferences among Nigerian undergraduates that are proficient in English and at least two major Nigerian languages. The study, guided by two research questions, adopted the qualitative research design. Fifteen (15) multilingual undergraduate students of the University of Ibadan were purposively selected for a semi-structured interview. The interviews were recorded, transcribed and thematically analysed. Findings revealed that the selected multilingual Nigerian undergraduates, despite their linguistic reality, showed preferences for Nollywood produced in English and/or pidgin above regional ones produced in indigenous languages. The reasons for this, emanating from the sub-themes, were far from ethnicity. Ethnicity, therefore, does not influence Nollywood reception preferences among undergraduates. On this basis, recommendations were made on how Nollywood could be better improved to showcase the nature of Nigeria’s unity in diversity.

Keywords: Ethnic Mindset, Multi-ethnicity, Multilingualism, Nollywood, Nollywood Reception.

References

Adeleke, D. (1995). Audience reception of Yorùbá films: Ìbàdàn as a case study [Unpublished doctoral dissertation]. University of Ibadan, Ibadan, Nigeria.
Adeyinka, A. A., & Akinsola, I. T. (2017, October 9-13). Language diversity and the problem of ethnicity in Nigeria: Any solution in sight? [Paper presentation]. Annual National Conference of the Yoruba Studies Association of Nigeria (YSAN), University of Ibadan, Ibadan.
Ahmed, M. (2016). Ethnicity, identity and group vitality: A study of Burushos of Srinagar. Journal of Ethnic and Cultural Studies, 3(1), 1-10.
Akpabio, E. (2007). Attitude of audience members to Nollywood films. Nordic Journal of African Studies, 16(1), 90–100.
Akpan, L. (2018). The political undertone in the development of nomadic education in Africa: Lessons from Nigeria. American Journal of Qualitative Research, 2(1), 1-21.
Alamu, O. O. (2010). Aesthetics of Yorùbá Film. Lingua-Culture Contextual Studies in Ethnic Conflicts of the World (LiCCOSEC), Research Institute for World Languages, Osaka University, Japan.
Alawode, S. O., & Fatonji, S. S. (2013, April 24-26). Ritualism in Nigerian home videos [Proceedings, pp. 62-72]. 1st Annual International Interdisciplinary Conference, AIIC, Azores, Portugal.
Bakalar, B. (2017). Understanding the whole student: holistic multicultural education [Book Review]. Journal of Ethnic and Cultural Studies, 4(2), 96-98.
Blench, R. (2012). An atlas of Nigerian languages (3^rd ed.). Cambridge CB1 2AL.
Clyne, M. (2007). Multilingualism. In F. Coulmas (Ed.), The handbook of sociolinguistics. Blackwell Publishing.
Ekwuazi, H. (1991). Film in Nigeria (2nd ed.). Jos: Nigeria Film Corporation.
Elegbe, O., & Fadipe, I. A. (2017). Promoting cultural and social values in Yoruba Nollywood movies. Africology: The Journal of Pan African Studies, 10(2).
Emenanjo, N. (2002, April 16-20). Language policies and cultural identities. World Congress on Language Policy, Barcelona.
Ethnologue. (2019). Ethnologue: Languages of the world. Retrieved April 2, 2019, https://www.ethnologue.com/country/NG
Federal Government of Nigeria. (2004). National Policy of Education (4^th ed.). NERDC.
Kachru, B. (1986). Code-mixing, style repertoire and language variation: English in Hindu poetic creativity. World Englishes, 8(3).
Nnoli, O. (1978). Ethnic Politics in Nigeria (Rev. ed. 2008). Fourth Dimension Publishers.
Okeoma, F. C. (2012). A study of the influence of home movies on the dressing patterns of students of tertiary institutions in Abia State [Master’s thesis]. University of Nigeria, Nsukka.
Olayiwola, A. (2011). Nollywood at the borders of history: Yoruba travelling theatre and video film development in Nigeria. The Journal of Pan African Studies, 4(5), 183-195.
Ọmọlọlá, B. (2013).The study of oral tradition in Yorùbá movies [Master’s thesis]. University of South Africa.
Onuzulike, U. (2016). Audience reactions to the different aspects of Nollywood movies. Cinej Cinema Journal, 5(2). http://cinej.pitt.edu
Osaghae, E. E. (1995) Structural adjustment and ethnicity in Nigeria. Nordic African Institute.
Ozfidan, B. & Burlbaw, L. (2016). Perceptions of Bilingual Education Model in Spain: How to Implement a Bilingual Education Model in Turkey. Journal of Ethnic and Cultural Studies, 3(1), 49-58.
Ukiwo, U. (2005). On the study of ethnicity in Nigeria. Centre for Research on Inequality, Human Security and Ethnicity (CRISE No. 12), United Kingdom: Queen Elizabeth House, University of Oxford.
Umar, B. N., & Mathew, J. (2014). Film/video industries as channels of communication and development. New Media & Mass Communication, 21,16-22.
Umezinwa, G. N. (2012). Nigerian home movies: The perception of Nnamdi Azikiwe University students [Master’s thesis]. Awka: Nnamdi Azikiwe University.
WorldAtlas. (2019). Nigeria. Retrieved from www.worldatlas.com

Citation

Akinsola, I. T. (2020). Nollywood Reception Preferences among Selected Multilingual Nigerian Undergraduates in the University of Ibadan: Does Ethnicity Still Matter?. American Journal of Qualitative Research, 4(1), 38-48. https://doi.org/10.29333/ajqr/8210

Akinsola IT. Nollywood Reception Preferences among Selected Multilingual Nigerian Undergraduates in the University of Ibadan: Does Ethnicity Still Matter?. AM J QUALITATIVE RES. 2020;4(1), 38-48. https://doi.org/10.29333/ajqr/8210

Akinsola, Ifeoluwa Theophilus. "Nollywood Reception Preferences among Selected Multilingual Nigerian Undergraduates in the University of Ibadan: Does Ethnicity Still Matter?". American Journal of Qualitative Research 2020 4 no. 1 (2020): 38-48. https://doi.org/10.29333/ajqr/8210

Akinsola, Ifeoluwa Theophilus "Nollywood Reception Preferences among Selected Multilingual Nigerian Undergraduates in the University of Ibadan: Does Ethnicity Still Matter?". American Journal of Qualitative Research, vol. 4, no. 1, 2020, pp. 38-48. https://doi.org/10.29333/ajqr/8210

Akinsola IT. Nollywood Reception Preferences among Selected Multilingual Nigerian Undergraduates in the University of Ibadan: Does Ethnicity Still Matter?. AM J QUALITATIVE RES. 2020;4(1):38-48. https://doi.org/10.29333/ajqr/8210